Airtel Kenya has launched its eSIM feature, which makes it the second country in the Airtel portfolio to do so.
The eSIM is an embedded SIM that cannot be physically removed, and it offers customers the same functionality as a physical SIM card.
The move comes after Safaricom launched its eSIM feature in 2019, which has seen low uptake, partly because it requires high-performance devices.
Airtel Kenya’s Managing Director, Ashish Malhotra, said that customer expectations are changing, and telecom firms have to adapt to that change.
The eSIM offers several benefits over traditional SIM cards, including quick and simple setup online, and convenience when switching network operators between states.
Group CEO, Segun Ogunsanya, said that the introduction of eSIM in Kenya demonstrates Airtel’s commitment to innovation and giving customers convenience and flexibility.