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    HomeTechnologySafaricom Ethiopia launched while M-PESA meets rival Ethio Telecom’s Telebirr.

    Safaricom Ethiopia launched while M-PESA meets rival Ethio Telecom’s Telebirr.

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    Following an event attended by Kenyan President William Ruto, among others, including Safaricom Kenya CEO Peter Ndegwa, Safaricom Ethiopia is now fully operational.

    The company is currently operational in Addis Ababa, as well as 10 other locations across the nation.

    After the launching, more than 200K consumers may now access Safaricom services, and many more will be able to do so as the telecom expands its network to major cities and towns in April 2023.

    However, the key concern has been whether M-PESA, Safaricom’s most lucrative service, will be offered there. The conclusion is yes.

    Ethiopia stopped Safaricom’s plans to offer M-PESA back in April 2020. However, the decision to restrict the introduction of a mobile money product to internal use was reversed after Ethiopia said that it would permit international firms to participate in the exercise.

    M-PESA won’t be the only service offered in Ethiopia, unfortunately, considering state-owned Ethio Telecom offers a comparable service called Telebirr.

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